A Business Incubator Gives Funding And Jobs To Vets

Oct 5, 2011
Originally published on October 25, 2011 5:50 am

As the U.S. winds down military operations in Iraq and Afghanistan and troops come home, many are eager to start work in the civilian sector. But it's been tough: The federal government reports the unemployment rate for young veterans has hovered around 30 percent this year.

Faced with this grim statistic, a new group based in Milwaukee, Wis., called VETransfer is helping veterans start their own businesses. It aims to connect veteran entrepreneurs to financing and equipping them with the resources and knowledge to get their venture off the ground.

Marine Corps veteran John Miller is one of those who decided to go into business for himself and is enlisting VETransfer's help to do so. His company, called Illumatek, makes windshields that are engraved and lit with fiber optics so motorcycles are more visible on the road.

"I have artists consigned to the company that will draw up anything that they desire, [like] memorials that I've done for people that have lost their sons and daughters in conflicts overseas. I've done pet memorials for people. So it's almost limitless," Miller says.

Miller himself rides what you might call a killer Harley. His bike is airbrushed with red and gold flames, and adorned with shiny steel skulls and images of the Grim Reaper.

"And that's why on the back it's named 'Straight from Hell' because it looks like it just came from Hell," Miller says.

It kind of did. Ten years ago, the bike was totaled and Miller was severely injured in a terrible crash.

"I got run over on my Harley and then the person that ran me over put their truck in reverse and backed back over me to see what they'd hit," Miller says. "And I decided that I would never have somebody say 'I didn't see you' again."

Injecting Money Into Business Plans

That's when Miller decided to start his own company to make the windshields that allow riders to be more easily seen on the road. He says he's doing great in the motorcycle market, but now wants to reach new customers: people who drive semis, boats and ATVs.

So Miller brought his Harley and some demo products to VETransfer, a business incubator located in a former Old Navy store. The space is 15,000 square feet, and has a cafe space for people to sit around or hold meetings in a more informal manner.

Ken Myszka is one of five former business executives who received a $3 million grant from the U.S. Department of Veterans Affairs to open and operate VETransfer.

"What we're trying to do is, when somebody has a good concept that we think it's going to work and they're truly passionate about doing it, to inject a little bit of money at exactly the right time without all of the strings and hassles that your normal venture capital or that kind of investment would come with," Myszka explains.

VETransfer itself doesn't provide financing; rather, it connects clients to investors who are looking to support veteran entrepreneurs. The staff also helps vets with business plans and navigating government regulations, in addition to giving them free Internet access and office space.

Myszka says VETransfer has worked with more than 100 veterans in just four months.

"We have everybody from a dredger to a photographer to Illumatek, which is a little more high-tech manufacturing," Myszka says.

Jobs For Fellow Veterans

Illumatek's John Miller says he's hoping to bring on more than 100 new employees over the next six years and he'd like to hire veterans, especially those who have returned from Iraq and Afghanistan injured or simply cannot find jobs in the civilian world.

"We have so many kids that are disabled, so many kids coming back unemployed and they volunteered to fight for what we have here — and them coming back unemployed isn't fair," Miller says.

Former Marine A-Sun Truth knows what it's like to struggle in the job market. He's been a repo man, a cab driver and a personal trainer. But now he's hoping the title of entrepreneur will stick with the help of VETransfer. He's preparing to launch a website that will let users exchange tickets and coupons.

"What they helped me do is refine my business model and really implement a lean startup strategy," Truth says. "I really appreciate the input from these guys. Like they say, you know, two heads are better than one, and when we get together ... it's phenomenal."

Truth says if his business goes well, he'd like to give jobs to fellow veterans — men and women who proved they can work hard.

And if VETransfer itself is successful, after two years the VA plans to launch a second business incubator site in the Twin Cities.

Copyright 2017 WUWM 89.7 FM - Milwaukee Public Radio. To see more, visit WUWM 89.7 FM - Milwaukee Public Radio.

RENEE MONTAGNE, HOST:

In Milwaukee, a new business program called VETransfer is helping some military veterans finally realize their dreams to become entrepreneurs. As Erin Toner of WUWM reports, those participating hope their good fortune will have a trickle-down effect on other veterans who are having a tough time finding work in this very tight job market.

ERIN TONER, BYLINE: Marine Corps veteran John Miller is the founder of a company called Illumatek. His consigned artists elaborately engrave windshields for motorcycles that are also lit with fiber optics so bikes are more visible.

(SOUNDBITE OF MOTORCYCLE ENGINE)

TONER: Miller's own bike, a killer Harley, is on display in a downtown Milwaukee shopping mall. Onlookers marvel at the airbrushed red and gold flames, shiny steel skulls and images of the grim reaper. Miller, who served in the '70's, wasn't injured in the military, but a decade ago he was badly hurt in a crash that totaled his Harley. That's how he got the idea for Illumatek.

JOHN MILLER: I got run over on my Harley and then the person that ran me over put their truck in reverse and backed back over me to see what they'd hit. And I decided that I would never have somebody say I didn't see you again.

TONER: So Miller put all of his savings into starting his fledgling business in the motorcycle market. But he wanted to expand to reach new customers, people who drive semis, boats and ATVs. Miller brought his business plan here to VETransfer, a new business incubator in downtown Milwaukee.

KEN MYSZKA: Fifteen-thousand square foot, we got a great deal on it. We have a nice cafe for people to sit around and talk, as well as hold meetings in a more informal manner.

TONER: Ken Myszka is one of five former business executives who received a $3 million grant from the federal VA to open and operate VETransfer.

MYSZKA: What we're trying to do is, when somebody has a good concept that we think it's going to work and they're truly passionate about doing it, to inject a little bit of money at exactly the right time without all of the strings and hassles that your normal venture capital or that kind of investment would come with.

TONER: VETransfer itself doesn't provide financing. Rather it connects clients to investors who are looking to support veteran entrepreneurs. The staff, located in a former Old Navy Store, also helps vets navigate government regulations, and they get free Internet and office space. Myszka says the program has worked with more than 100 veterans in just four months.

MYSZKA: We have everybody from a dredger, to - we've got a photographer, to Illumatek, which is a little bit more high-tech manufacturing.

TONER: John Miller says as Illumatek grows, he'd like to hire more than 100 new employees, especially young veterans who are returning from the wars injured or simply cannot find jobs in this economy.

MILLER: We have so many kids coming back that are disabled, so many kids coming back unemployed and they volunteered to fight for what we have here and them coming back unemployed isn't fair.

TONER: Former Marine A-Sun Truth knows what it's like to struggle in the job market. Since coming home in the 1980s, he's been a repo man, a cab driver, a personal trainer. But now he's hoping entrepreneur will stick, with the help of VETransfer. He's preparing to launch a website that will let users exchange tickets and coupons.

A-SUN TRUTH: What they helped me do is refine my business model. And really implement a lean startup strategy. I really appreciate the input from these guys.

TONER: Truth says if his business goes well, he'd like to give jobs to fellow veterans – men and women who proved they can work hard.

TRUTH: Guys who know how to perform, 25 hours a day, eight days a week. Guys who don't know how to quit. Guys who don't know how to lose.

TONER: If VETransfer is successful after two years, the VA plans to launch a second business incubator site in the Twin Cities.

For NPR news, I'm Erin Toner in Milwaukee.

(SOUNDBITE OF MUSIC)

MONTAGNE: This is NPR News. Transcript provided by NPR, Copyright NPR.