MU's morning homecoming football game this weekend may have a negative economic impact on downtown Columbia businesses.
The Columbia Chamber of Commerce is concerned that the early homecoming game may decrease the number of people who attend the parade before the game.
Some downtown businesses have changed their store hours on Saturday to open early for the parade. Columbia Chamber of Commerce President Don Laird says early athletic events impact businesses because many people do not wake up to go to the event.
“I worry more about it having an impact on the crowds that normally would turn out for an event like this. Not only is the time going to be a factor but it’s also cool compared to what is has been weather wise.”
Homecoming kickoff is at 11am, moving the parade to 7am. That is an hour and a half earlier than last year’s parade.