Engaging communities

Apr 23, 2012

Watch the show and join the conversation on the Intersection website.

How do political campaigns drum up support? How do marketers increase brand loyalty? And how do community organizers bring people together?

Host Reuben Stern spoke with a panel of experts about what real engagement looks like, and explored some of the tools that organizations are using to connect individuals and foster a sense of community.

The program was part of Innovation Week at the Reynolds Journalism Institute, and was taped in front of a live audience.

Panelists:

Jana Byington-Smith, CFRE, president, Second Gift

Joy Mayer, director of community outreach, Columbia Missourian

Sam Robinson, director of healthy community initiatives, PedNet