Rock music on FM radio faces more competition than ever. With iPods, satellite radio and online streaming, many companies have given up on rock music to boost ratings and revenue.
But former Q101 Chicago DJ Christine Pawlak argues that there will always be an important role for rock on the radio, played by DJs rooted in their communities, not voice-tracked elsewhere and piped in.
In her piece for Slate, "We Won't Rock You," Pawlak says that in spite of our many options for music listening, traditional radio has an advantage. "Technology will change," she writes. But "the need to connect with each other through stories and songs won't."