The Other Side of the Food Label

Oct 31, 2011

A free-range chicken isn’t a free-agent. It may only spend a portion of its day in the great outdoors. The rest of the time? Anywhere but a cage. Though, that information is not something you'll find spelled out for you on a package of chicken breast. On this week's Field Notes: really listening to what food labels say, or don't say. Listen closely and read the fine print, because the thing is, the food industry spends a lot of time producing food, and they want to sure you buy their ‘All-Natural' cartons of eggs--or ‘Contains Real Fruit,’ boxes of fruit snacks that have more sugar than strawberry concentrate. Navigating these claims as a consumer is simple enough, ignore them or believe them. A farmer’s response is something more like, ‘oh no, you didn’t.’ Hear what farmers think about the messages that sell what they spend all year producing.