SEC video shoot has students cheering "Z-O-U" across MU campus

Mar 4, 2014

Students from the University of Missouri gathered around campus Tuesday to show their school spirit for an SEC Network promo.

ESPN launches a new channel this August called SEC Network. The channel will broadcast all 21 sports that the Southeastern Conference covers, including basketball and football. As a part of their marketing campaign, ESPN is sending a crew out to various colleges throughout the country to shoot some promos for the channel. This week was Mizzou’s turn to shoot.

Executive Producer of the promos, Naomi Newman, explained that they are touring all SEC colleges to get well-rounded coverage that shows the viewers the landmarks of each university.

“We’re doing unique spots for each school, [and] it’s pretty darn cool," Newman said.

One of the camera operators explained that their route was trying to show as many of the University’s main points as possible. Some of the landmarks included Tiger Plaza, the Student Center, and Greek Town (sorority and fraternity houses).

As a bright yellow fire truck fully decked in Mizzou gear made its way through campus, the cheer squad and school mascot Truman the Tiger chanted the well-known “M-I-Z” cheer; to which the students around campus would reply “Z-O-U."

ESPN is set to release the SEC Network on August 21.