Views of the News: United Airlines' Public Relations Failure

Apr 13, 2017

 Video of Dr. David Dao being dragged from a United Airlines flight by security officials has been circulating on social media since April 9. A United spokesperson explained the situation shortly afterword, saying that the flight was overbooked and the airline needed seats for stand-by United employees. Dao was randomly selected, but refused to give up his seat, resulting in his removal from the plane.

A statement from United CEO Oscar Munoz did not seem to make the situation any better. He apologized for having to “re-accommodate” Dao, but received criticism on social media for his dismissive language.

On the weekly media criticism program Views of the News, Missouri School of Journalism professors Amy Simons, Earnest Perry and Mike McKean discuss how United Airlines mismanaged the message.


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