Jordan Hester is a sales associate at We B Smokin & Drinkin in Jefferson City, Missouri and has been a smoker for 12 years. He spends his days selling the one thing that he is trying to quit: cigarettes.
Hester has worked there for two years, and is on a first-name basis with his customers. When there is an increase on the price of cigarettes, Hester is the first person to hear their complaints.
“They would notice a tax increase real quick,” Hester said. “They notice if you ring up a lighter too many.”