Kristofor Husted


Driving across the middle of the country, you see billboards everywhere, for things like diners, casinos and adult bookstores. The sign advertising industry is actually worth $7 billion dollars nationwide.

Missouri averages three billboards per mile – more than any of its neighboring states. But when you get to Hatton, Missouri, there’s one sign that’s not like the others. It’s sandwiched between an ad for a strip club and an ad for more billboards in the middle of a muddy soybean field.

Why are there so many billboards in Missouri?

Oct 11, 2013
plainsart / Flickr

This week CoMo Explained tries to answer that question all your out-of-state friends keep asking you: "What's with all the billboards around here?"

Ryan Famuliner knows the experience well: a friend drives into town to hang out for the weekend and the first thing he says is "hey, what's with the billboards advertising sex shops and strip clubs?"