Have you ever wondered how a winery decides what to charge for a bottle of wine? Michael Devitt of Boise, Idaho did, and he sent in this question for our “I’ve Always Wondered” series:
He asked, “How do wineries set the price for a bottle of wine? What is the difference between say, a $10 bottle and a $30 bottle? Costs? Taste?”
So, the first thing you should know is there’s a difference between wine that’s mass produced and sold nationally or internationally, and wine from wineries that sell locally.