There are fads, there are crazes, and then there’s Pokemon Go.
The game last week became the top downloaded, top grossing app in the U.S., New Zealand, and Australia.
It’s installed on as many Android phones as Tinder. It has pretty much as many daily active users as Twitter.
If you aren’t playing Pokemon Go right now, someone near you is.
Look for someone frozen, holding their phone up in front of their face, wildly sliding their fingers on the screen.