In the Harvest Public Media network, that includes about 936,000 people in Missouri; 420,000 in Iowa; 2 million in Illinois; 179,000 in Nebraska, 507,000 in Colorado, 316,000 in Kansas; and 926,000 in Indiana.
A customer examines the beef selection at one of the Hyvee grocery stores in Columbia, Mo. The new country-of-labeling rules force meatpackers to detail where much of this meat was born, raised and slaughtered.
Credit Abbie Fentress Swanson/Harvest Public Media
A new labeling rule that went into full effect Saturday requires meatpackers and retailers to provide consumers with more information about where their meat comes from.
The country-of-origin labeling mandate (COOL) forces retailers and meatpackers to list where the livestock from which that meat came was born, raised and slaughtered. It applies to certain cuts of beef, veal, chicken, pork, lamb and goat sold in the supermarket. Processed, deli and ground meats are exempt from the new rules.