Rebecca Greenway/KBIA

This piece was produced in conjunction with Missouri Business Alert, a digital newsroom that provides business news from across the state of Missouri.

The Salvation Army’s time-honored red kettle bell fundraiser has captured hearts - and ears - of patrons walking into and out of local grocery and retail stores for years.

As a family walks into HyVee, a woman slips change into two children’s hands; the children rush toward the sound of the bell and drop the money into the cherry red bucket.

Watch the show and join the conversation on the Intersection website.