Right now, Missouri Vegetable Farm located 70 miles south of St. Louis doesn’t have anything in its fields. But come summer and fall, peppers, tomatoes, squash, eggplant, sweet corn and pumpkins will be harvested and sold at Wal-Mart.
Credit Abbie Fentress Swanson/Harvest Public Media
Wal-Mart, the world’s largest retailer, is muscling in on one of the fastest growing segments of American agriculture: local food.
Wal-Mart says 11 percent of the produce sold in its stores nationwide comes from local farms, a large increase from the mere 4 percent it sold two years ago when the chain announced its intention to step up local sourcing as part of a larger sustainability platform and a commitment to buy from small businesses.
Tammy Sellmeyer bends to pick up a strawberry in the middle of a hoop house on the 25-acre farm she owns and operates with her husband, Greg, just south of Fulton, Mo. The Sellmeyers plant some 3,000 strawberry plants here each year and sell them at the Columbia, Mo. farmers market. This past May, they sold 400 quarts in just three hours. But two years ago, they didn't have many berries to sell at all because pests got to their crop.