The new chairman of the Missouri Republican Party wants the GOP to be more aggressive in promoting its message and more sophisticated in reaching out to voters.
Martin narrowly ousted former chair David Cole on Saturday.
Many speculate it was because of the GOP's poor performance in statewide races, where the party lost five out of the six races.
Martin says those losses were due to one thing: "We found ourselves at a disadvantage because we were vastly outspent by tens of millions of dollars total," he says.
