Some downtown Columbia business owners are saying their businesses saw some of the biggest crowds they've ever had during last weekend's True False Film Fest. And some business owners are already considering advertising and promotion plans for next year’s festival.
This year’s festival sold a record 40,000 tickets.
The 10th annual True False Film Fest is in the bag.
This year's festival screened more than 40 films over four days, and was punctuated by original music from the festival's official troupe of buskers, a rambunctious parade, outrageous costumes, and pleasantly crowded cafes filled with locals, visitors, filmmakers, and international accents.