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Beer cooler bill returns; passes Missouri House

The battle over cold beer sales in Missouri is heating up again.

On March 3, the state Senate narrowly passed legislation to allow beer companies to lease portable refrigerators to grocers and convenience stores. It would also allow those same stores to sell beer in reusable containers, commonly known as growlers.

After two House committee votes later that month, Senate Bill 919 sat inactive for most of April, until Thursday, when it was added onto a wine industry bill and passed.

Rep. DanShaul, R-Imperial, says it'll give retailers more options to move their products.

"You take the cooler (and) you might want to put some chips around it; you might want to put something in there for Cinco de Mayo next week," Shaul said. "The retailer should be able to put whatever they want in it, and they should be able to lease a cooler from whoever they want as well."

Opponents argue that big beer companies would insist on their products being placed in the portable fridges at the expense of smaller craft brewers.

"I have some small craft brewers and micro-breweries in my district," said Rep. Keith Frederick R-Rolla. "The feedback I'm getting is that this really is not a level playing field."

Frederick said that major brewers like Anheuser-Busch and Miller will have a distinct advantage with point-of-sale advertising.

"The big guys will get (advertising) for free," he said. "The advertising can be placed conspicuously on the cooler, so the coolers for the big guys are going to have all this great promotional materials for their products."

The amended bill now goes back to the Senate.

Follow Marshall Griffin on Twitter:  @MarshallGReport

Copyright 2021 St. Louis Public Radio. To see more, visit St. Louis Public Radio.

Missouri Public Radio State House Reporter Marshall Griffin is a proud alumnus of the University of Mississippi (a.k.a., Ole Miss), and has been in radio for over 20 years, starting out as a deejay. His big break in news came when the first President Bush ordered the invasion of Panama in 1989. Marshall was working the graveyard shift at a rock station, and began ripping news bulletins off the old AP teletype and reading updates between songs. From there on, his radio career turned toward news reporting and anchoring. In 1999, he became the capital bureau chief for Florida's Radio Networks, and in 2003 he became News Director at WFSU-FM/Florida Public Radio. During his time in Tallahassee he covered seven legislative sessions, Governor Jeb Bush's administration, four hurricanes, the Terri Schiavo saga, and the 2000 presidential recount. Before coming to Missouri, he enjoyed a brief stint in the Blue Ridge Mountains, reporting and anchoring for WWNC-AM in Asheville, North Carolina. Marshall lives in Jefferson City with his wife, Julie, their dogs, Max and Mason, and their cat, Honey.
Marshall Griffin
St. Louis Public Radio State House Reporter Marshall Griffin is a native of Mississippi and proud alumnus of Ole Miss (welcome to the SEC, Mizzou!). He has been in radio for over 20 years, starting out as a deejay. His big break in news came when the first President Bush ordered the invasion of Panama in 1989. Marshall was working the graveyard shift at a rock station, and began ripping news bulletins off an old AP teletype and reading updates between songs. From there on, his radio career turned toward news reporting and anchoring. In 1999, he became the capital bureau chief for Florida's Radio Networks, and in 2003 he became News Director at WFSU-FM/Florida Public Radio. During his time in Tallahassee he covered seven legislative sessions, Governor Jeb Bush's administration, four hurricanes, the Terri Schiavo saga, and the 2000 presidential recount. Before coming to Missouri, he enjoyed a brief stint in the Blue Ridge Mountains, reporting and anchoring for WWNC-AM in Asheville, North Carolina. Marshall lives in Jefferson City with his wife, Julie, their dogs, Max and Liberty Belle, and their cat, Honey.