Updated 4:25 pm with better social analytics information.
The Columbia Fire Department (CFD) is claiming that their latest public service announcement has been viewed over one million times on Facebook. At the risk of stating the obvious, that is quite a feat for a station that serves a town of 113,000 people.
The video, embeded below, jokes that having fire sprinklers set up in your home is "like having a firefighter in your home 24 hours a day." To illustrate the pun, they show a uniformed firefighter rooming with a suburban family of five. He hogs the bathroom, sprays the kids with the firetrucks' hose and wantonly extinguishes candle flames.
We thought it was pretty funny, as far as public service announcements go. Though it's worth noting that the "one million views" number CFD is referring to is the "reach" score Facebook gives to posts on pages. It means that the post has shown up on the newsfeeds of one million users. The post itself, which went up this Tuesday, has 7,651 shares and almost 1,600 likes. Still, these are pretty big numbers and the post is certainly viral.