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The history of men’s fashion is much more complicated, and revolutionary, than you might expect

A conceptualization of what the future of men's fashion will look like, part of the "Reigning Men" exhibit at the St. Louis Art Museum.
Saint Louis Art Museum
A conceptualization of what the future of men's fashion will look like, part of the "Reigning Men" exhibit at the St. Louis Art Museum.

Created by the Los Angeles County Museum of Art, “Reigning Men: Fashion in Menswear,” is showing in St. Louis – the second and only other planned stop in the U.S., aside from L.A.

The exhibition examines the kind of men who wore certain clothing as well as the clothing itself and the culture in which it was worn.

It’s thematically organized into five galleries beginning with “Revolution/Evolution.” A big part of that gallery focuses on the French Revolution.

“It was kind of the democratization of fashion to some degree,” said Genny Cortinovis, assistant curator of decorative arts and design at the Saint Louis Art Museum. “There was obviously a breakdown of class at that period in time too so a lot of the constraints that you would see prior to that did not exist after that.”

The zoot suit display at the Saint Louis Art Museum's "Reigning Men: Fashion in Menswear" exhibition.
Credit Saint Louis Art Museum
The zoot suit display at the Saint Louis Art Museum's "Reigning Men: Fashion in Menswear" exhibition.

The “Revolution/Evolution” gallery further highlights the degree to which cultural, political and social events have impacted fashion. It also includes aspects of youth and rebellion – youth culture, dance and music.

To that end, one of the rarest pieces featured in the entire exhibition is a zoot suit.

“It’s a really exaggerated version of the iconic zoot suit, which is this generally kind of wool, often times striped suit that was worn in the dance halls in the 1930s and 40s,” Cortinovis said. “It was often times worn by African-Americans, Chicanos and immigrant groups and was associated with youth and rebellion of the period.”

The second and third galleries are “East/West” and “Uniformity,” respectively.

“East/West” demonstrates how various international cultural exchanges have influenced materials and fashion.

“Uniformity,” the largest of the five galleries, considers various “uniforms” and includes five subthemes that include military and workwear.

Cortinovis said the most provocative gallery is “Body Consciousness.”

“This is asking us to kind of challenge our idea that men have not been preoccupied with modifying or perfecting their bodies, either through tailoring, molding, cinching ... padding or through diet and exercise so that they wear skimpy swimsuits and even thongs,” she said.

The gallery is replete with a pair of resplendent thongs, a demonstration of how men’s swimwear has changed over time.

The evolution of men's swimwear.
Credit Saint Louis Art Museum
The evolution of men's swimwear.

Though, on a more serious note, “Body Consciousness” considers how the conception of the “ideal” male body has evolved.“In the 18th century the ideal silhouette for a man was really more pear shaped – it was to kind of show that you had a nice round belly to show what a great dinner you could eat,” Cortinovis said.

“In the 19th century it becomes much more hourglass, that’s the kind of dandy look and that’s where tailoring comes in.

“In the 20th century it’s much more about the athletic look, maybe something we might associate with Olympians or even male models – a kind of triangular-shaped physique,” she said.

Listen to an audio tour of the exhibition here:

 There's more to men's fashion than may meet the eye, St. Louis on the Air producer Alex Heuer found when he visited the St. Louis Art Museum's latest exhibit, "Reigning Men," and discussed the history of the subject.

Reigning Men: Fashion inMenswear”is on display at the Saint Louis Art Museum through September17th.St. Louis on the Air brings you the stories of St. Louis and the people who live, work and create in our region. St. Louis on the Air host Don Marsh and producers Mary EdwardsAlex Heuer and Kelly Moffitt give you the information you need to make informed decisions and stay in touch with our diverse and vibrant St. Louis region.

Copyright 2021 St. Louis Public Radio. To see more, visit St. Louis Public Radio.

Alex Heuer joined St. Louis Public Radio in 2012 and is the executive producer of St. Louis on the Air. Alex grew up in the St. Louis area. He began his public radio career as a student reporter at Tri States Public Radio in Macomb, Illinois and worked for a few years at Iowa Public Radio. Alex graduated summa cum laude from Western Illinois University with a degree in history and earned a teaching certificate in 6 - 12th grade social studies. In 2016, he earned a Master of Public Policy Administration with a focus in nonprofit organization management and leadership from the University of Missouri-St. Louis. He has won local and national awards for reporting and producing and his stories have been featured nationally on Morning Edition and All Things Considered.