Native advertising works for Netflix, NYT
The New York Times has launched a multimedia report -- complete with video, audio and interactive graphics -- on what life is like for women in our federal prison system. It is native advertising, paid for by Netflix, as a promotion for its hit series, Orange is the New Black. Missouri School of Journalism professors Margaret Duffy, Mike McKean and Amy Simons discuss the issue.
But Missouri School of Journalism Professor Margaret Duffy said the report's concept is nothing new.
Professor Mike McKean said the report's quality is what sets it apart from other native advertising campaigns.