If you've been to a Hy-Vee grocery store recently, chances are you've seen some numbers right next to the price of an item of food.
It's a "NuVal" - a nutritional value placed on each and every food product.
Tuesday on KCUR's Up to Date, Harvest Public Media's Jessica Naudziunas joined guest host Brian Ellison to explain why there's more to grocery shopping these days because of nutritional ratings, on-label claims and even in-store dieticians. KCUR asked: do customers buy healthier food as a result of such labeling? Do lower NuVals discourage people from purchasing "bad" foods?
KCUR also spoke with Mike Nugent, general manager of NuVal, LLC about the program, and Hemi Weingarten, co-founder and CEO of of Fooducate, a smart phone app that allows you to scan a bar code of the item you're considering and learn more about its nutritional value.
Up to Date is produced by KCUR in Kansas City. Hear the whole show at KCUR.org.