native advertising

The New York Times has had to walk back its story on a "criminal" probe of Hillary Clinton's private email server while the paper is vigorously defending another of its exclusives...on abuses in the nail salon industry.  The first Republican presidential debate is only a week away.  Some wonder whether all the scrambling to meet the Fox News criteria for inclusion is worth the trouble.  More bad news for the newspaper business: major layoffs and poor performance with minority employment.  Media companies are embracing a new revenue source that raises ethical questions.  And research shows "visual" news sites are more successful.

New York Times/TBrand

  The New York Times has launched a multimedia report -- complete with video, audio and interactive graphics -- on what life is like for women in our federal prison system.  It is native advertising, paid for by Netflix, as a promotion for its hit series, Orange is the New Black. Missouri School of Journalism professors Margaret Duffy, Mike McKean and Amy Simons discuss the issue.