Underwriting

Corporate underwriting on KBIA has the impact of traditional radio marketing with the benefit of supporting a well-respected mid-Missouri public media institution. It's an effective way to build business, brand your company, announce events, recruit staff, promote a chosen philanthropy, and much more — all while helping to pay for the information and entertainment programming that 30,000 people rely on in mid-Missouri and Kirksville each week.

KBIA underwriters gain:

  • Direct access to a concentrated, affluent audience with a powerful, personal commitment to KBIA
  • Name recognition among professionals and business leaders likely to be interested in your products and services
  • Credibility by associating with intelligent, in-depth journalism and arts programming
  • Appreciation from your colleagues, customers and peers, who will recognize your commitment to the community

The KBIA corporate underwriting team can help you design a schedule of underwriting announcements that meets your financial, marketing and philanthropic goals. Your company's underwriting plan can range from exclusive sponsorship of a particular program to a schedule that spans all segments of the day. You may also become a partner in one of our special events as well as in our fall and spring corporate challenge programs.

Frequently Asked Questions about underwriting

For more information on underwriting opportunities, call 573.882.3431 or 800.292.9136, or email sales manager Robert Wells.